Marketing Strategies

Marketing Strategies – LiveCity's Affiliate Program

The LiveCity affiliate program is one of the most lucrative affiliate programs online – this program offers some of the highest commissions to be found on the Web, while providing the opportunity to advertise a quality product with major market demand. People who start their journey through affiliate programs often find themselves in a confused state, simply because they don't know how to begin: there are many ways of distribution, and it's not always clear how to take advantage of the countless possibilities that the Internet has to offer.

When opening an account, the partner is immediately presented with a special link for him to use in order to start earning commissions. In addition to that, the account offers various marketing materials, to make it a little easier to start: banners, graphic material and more.
In this article, we will review some of the ways you might choose to distribute and market the product, while exposing the link in an optimal manner. Every partner is welcomed to choose the specific strategies that personally suit him. Naturally, every partner has a different character, so different methods apply to him – based on his persona and his online activity. That's why we will also try to provide you with some tips on how to use your current virtual self for profit making within the affiliate program.

It is important to state that you are required to use strictly legitimate ways, while maintaining the image of the product and the company – using non-kosher ways of advertising will limit the chances to profit as well.

Marketing Strategies – Website-Based Distribution

If the partner already has a website – it is advised to publish the link with a recommendation. If the site is hosted on the LiveCity Website Builder platform – it's easy: you can place a link at the bottom of the website and recommend this platform. For example: “This website is hosted by the LiveCity platform. Interested in a website too? Click here”. This way, if your website impresses the visitor, you might get monetarily compensated!
If the website is hosted elsewhere, you can still make a recommendation, based on knowledge. For example, in a blog that deals with technology, career guidance, assistance to small businesses, working from home and more – you can recommend the system as a way of creating a website without prior knowledge – add a link and get paid.
Many websites advertise products, basing the recommendations on personal experience or impression, and offer practical products to their readers.

Marketing Strategies – Acquaintance-Based Distribution

Some of us, naturally, maintain a well-established web presence, based on personal connection with people. For some of us, it would be the Facebook friend list, for others – their contact book. Some people are met using business-related connections, others correspond via Instant Messengers and other non-formal means.
We already know that a recommendation weighs more than an advertisement – an entire marketing dogma, dubbed “Word of Mouth” (WoM), is based on that premise. The central idea is that a recommendation between friends is much more powerful than an ad, and will often be more relevant too.
When speaking of partner programs, if the affiliate is acquainted with people who might require website building services or any other supplementary product – you can suggest a product from the wide range of LiveCity's products, add the special link and collect your pay.
Once we used to say “told them that I sent you”, today we ask people to click the affiliate link...

Marketing Strategies – Forum and Community Distribution

As a part of our virtual presence, most of us are already engaged in forums and Internet communities online. Whether it's a forum of friends based on offline relationships (classmates' forum, for example) or a professional community that provides assistance to random visitors – many people already have a strong reputation and a professional aura. For such people – an affiliate program is a great profit opportunity and a solid way for the community to thank them for their contribution.
As you recommend a product, the compensation of the recommender is done by the company, and not by the person recommended. In addition, the person who was recommended pays for the product he had initially been looking for. It's a win-win situation, in which the professional gets paid and the asker wouldn't mind that the recommender were getting compensated – in most cases, people will choose that option rather than contacting the seller directly.
On that note, there are dozens of forums that are dealing with website building, SEO, Internet marketing, website design, working from home, freelancing and so on: a properly-placed reference will benefit both sides!

Marketing Strategies – Distribution While Selling Products

There are many people who already provide some kind of web-related services. For example: web designers and SEO professionals that already offer services related to website-building, brand managers and more. Such professionals can offer a supplementary service and make substantial profits, as the products are already related to their field of expertise. Did a client contact you about website design? Recommend the LiveCity platform for his website – if the client chooses it, you will get paid, beyond your agreement with the customer.
It is easy to recommend in such situations, and most of us already have this experience, on both ends of the recommendation. This is the base premise for the “deals at the cashier” practice, specific medications that your doctor recommends and that discounted wax-and-polish offer you considered last time you fueled your car. Once you have managed to establish a buyer-seller relationship, it is easy to recommend another product.
The major difference is that the customer doesn't feel “ripped off” or that you are trying to “push” another product – he doesn't pay you extra money, and the affiliate earns in an indirect way.

Marketing Strategies – Internet Advertising

For those of you who have experience in Internet-based advertising, this option will feel familiar. Internet marketing and advertising is a field that is gaining momentum and multiplying itself rapidly, due to the fact that it is relevant, targeted, fair and precise. You can choose who sees your message, when, what their demographic statistics would be and so on. Also, this kind of marketing yields more possibilities as you only pay for actions – you are not being charged for exposure, but for actual clicks – in most major marketing programs, such as Google AdWords.
It's true that this strategy requires some monetary investment (but consider that time equals money, too) – but think about the return of the investment (ROI) for a little while: you only pay for clicks. It means that whoever clicked it, was already interested in the product – so the chance of this person making a purchase is higher. With this having been said, the compensation you are getting surpasses the amounts you pay with flying colors, even judging by the most pessimistic outlooks. That's why a properly managed marketing campaign that is also being optimized will yield high profits that will cover the investment, while saving money.

To summarize, we can see that there are many ways for an affiliate partner to advertise the partner link and earn money. We recommend that every partner chooses the specific strategies that he relates to the most, and take advantage of his natural skills and existing Internet presence.
Use your online status and increase your passive income – you could earn hundreds and thousands of dollars each month – the LiveCity Affiliate Program will help you make the most of your web presence and turn it into actual income!